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December 03 2009
Predictably Irrational
When we make decisions we think we're in control, making rational choices. But are we? Entertaining and surprising, Ariely unmasks the subtle but powerful tricks that our minds play on us.April 28 2009
A List Apart: Articles: In Defense of Eye Candy
Research proves attractive things work better. How we think cannot be separated from how we feel. The next time a boss, client, or co-worker scoffs at the notion that beauty is an important aspect of interface design, point their peepers here.March 05 2009
Neuromarketing
The place to talk about using brain science in Marketing and Sales. We cover both breaking news about relevant brain research as well as “big picture” topics like ethical dilemmas posed by cutting-edge technology.
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